Website Ad Revenue Calculator
How much can your website earn from ads? This free ad revenue calculator estimates your monthly earnings from display ads. Enter your pageviews, choose your niche and set where your visitors come from. You get a revenue range, your expected page RPM and a comparison of AdSense and header bidding.
Estimated monthly ad revenue
$0
Most likely range
*Assumes 1.6 pageviews per visitor. These are estimates based on typical display ad rates in 2026. Real results depend on your ad layout, viewability, season and partners. See RPM vs CPM vs eCPM to understand the numbers.
How the calculator works
The estimate starts with a typical page RPM for your niche, based on visitors from the US, UK, Canada and Australia. Then it adjusts the number for your traffic:
- Country. Western European traffic counts at about 55% of the tier-1 rate and other countries at about 18%.
- Device. Mobile pageviews usually earn less than desktop, mainly because there is room for fewer ads.
- Ads per page. More ad slots raise the page RPM, but only up to a point. Too many ads hurt user experience and viewability.
- Ad setup. Header bidding adds more buyers to each auction. The calculator assumes a 35% uplift over a single network.
Finally, the result is shown as a range of −30% to +30%, because real earnings move with the season and with your layout.
Average page RPM by niche
These starting values are for a fully tier-1 audience with a typical ad layout. They are rough industry estimates, not guarantees.
| Niche | Typical page RPM (tier-1 traffic) |
|---|---|
| Finance, insurance and loans | $15 – $35 |
| Legal and real estate | $10 – $25 |
| Business, marketing and B2B | $9 – $20 |
| Technology and software | $8 – $18 |
| Health and fitness | $7 – $15 |
| Home, garden, travel | $6 – $14 |
| Food, parenting, education | $5 – $12 |
| Lifestyle and news | $4 – $10 |
| Sports, entertainment and gaming | $2.5 – $7 |
How to grow your ad revenue
- Grow pageviews per visit. Internal links and related posts add pageviews without new traffic.
- Test ad placements. In-content units and sticky sidebar ads usually have the best viewability. See how to put ads on a website.
- Add more demand. Compare AdSense vs header bidding and our list of AdSense alternatives.
- Watch your RPM, not only CPM. Learn the difference in RPM vs CPM vs eCPM, or check numbers with the CPM calculator.
Frequently asked questions
How much money can a website make from ads?
A common estimate is $3 to $30 per 1,000 pageviews (page RPM). So a site with 100,000 monthly pageviews can earn roughly $300 to $3,000 a month. The niche, the audience’s country and the ad setup make the biggest difference.
How many pageviews do I need to make $1,000 a month?
With a $10 page RPM you need about 100,000 pageviews a month. With a $5 RPM you need about 200,000. Use the calculator to try your own numbers.
Why is my RPM lower than the calculator shows?
Common reasons are low viewability, too few ad units, many visitors from low-paying countries, slow pages, ad blockers or only one demand source. Seasonality also matters, because January rates are usually much lower than December rates.
How much more does header bidding earn?
Publishers who move from a single network to header bidding often report 20% to 50% more revenue, because more buyers compete for each impression. The calculator uses a 35% uplift as a middle estimate.
Is this calculator accurate?
It gives an estimate based on typical 2026 display ad rates. It cannot know your layout, partners or season. Use it to plan, then compare it with the real numbers in your ad reports.