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Got a question about ad revenue, header bidding, Google Ad Manager, AdSense or ad operations? Ask AdOps and get a straight answer from people who work in programmatic advertising every day. Questions are anonymous: we publish the question and the answer, never your name, email or site.
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Answered questions
- Why is my header bidding fill rate low?Why header bidding fill rates drop: timeouts, floors, consent, sizes and traffic quality, with how to check and fix each.
- What floor price should I set for my ad units?How to set floor prices for ad units without losing fill: a step-by-step approach based on your own auction data.
- How can I get Google AdX without millions of pageviews?How smaller publishers can get Google AdX: direct accounts vs MCM partners, Manage Account vs Manage Inventory, and what to ask a partner.
- Should I run Prebid client-side or server-side?Client-side or server-side Prebid? The trade-offs in speed, cookie matching and setup, and a practical hybrid setup.
- Is a 10% discrepancy between Google Ad Manager and my SSP normal?Why Google Ad Manager and SSP numbers never match exactly, what discrepancy is normal and how to investigate a big gap.
- Why do my CPMs drop so much in January?Ad prices drop in January because advertisers’ Q4 budgets end. Here is why it happens and what publishers can do.
How it works
- Send your question with the form above.
- We pick questions that will help other publishers too.
- The answer is published here, usually with links to guides and tools.
- If you leave your email, we let you know when it’s live.
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