Why header bidding fill rates drop: timeouts, floors, consent, sizes and traffic quality, with how to check and fix each.
How to set floor prices for ad units without losing fill: a step-by-step approach based on your own auction data.
How smaller publishers can get Google AdX: direct accounts vs MCM partners, Manage Account vs Manage Inventory, and what to ask a partner.
Client-side or server-side Prebid? The trade-offs in speed, cookie matching and setup, and a practical hybrid setup.
Why Google Ad Manager and SSP numbers never match exactly, what discrepancy is normal and how to investigate a big gap.
Ad prices drop in January because advertisers’ Q4 budgets end. Here is why it happens and what publishers can do.