468×60 Ad Size: Banner
The 468×60 full banner was one of the first web ad sizes. Today it is rarely used, and the 728×90 leaderboard has replaced it.
Specs
| Spec | Value |
|---|---|
| Name | Banner (also called full banner) |
| Dimensions | 468 × 60 pixels |
| Aspect ratio | 39:5 |
| Devices | Desktop |
| High-resolution version | 936 × 120 pixels (2×), scaled down |
| Typical file size | Keep images under 150 KB. Google Ads limits uploaded image ads to 150 KB. |
| Formats | JPG, PNG, GIF or HTML5 |
Where to place a 468×60 ad
- Narrow content columns
Pros and cons
| Pros | Cons |
|---|---|
| ✓ Fits narrow layouts | ✗ Very low demand ✗ Looks dated |
Tips for 468×60 ads
- Use 728×90 or 300×250 instead where possible.
- Reserve the slot’s height in your layout so the page doesn’t jump when the ad loads. See Core Web Vitals and ads.
Related ad sizes
Frequently asked questions
Is the 468×60 banner still used?
Rarely. Most advertisers no longer make creatives for it.
What replaced 468×60?
The 728×90 leaderboard on desktop and 320×50 on mobile.
Want to know what this slot could earn? Try the ad revenue calculator, or look up terms in the ad tech glossary.