728×90 Ad Size: Leaderboard
The 728×90 leaderboard is the classic wide banner at the top of a page. It is one of the most common desktop sizes, and almost every advertiser has a creative for it.
Specs
| Spec | Value |
|---|---|
| Name | Leaderboard (also called top banner) |
| Dimensions | 728 × 90 pixels |
| Aspect ratio | 8.09:1 |
| Devices | Desktop and tablet |
| High-resolution version | 1456 × 180 pixels (2×), scaled down |
| Typical file size | Keep images under 150 KB. Google Ads limits uploaded image ads to 150 KB. |
| Formats | JPG, PNG, GIF or HTML5 |
Where to place a 728×90 ad
- Above or below the main navigation
- Between sections on long pages
- Above the footer
Pros and cons
| Pros | Cons |
|---|---|
| ✓ Visible as soon as the page loads ✓ Strong demand from advertisers | ✗ Doesn’t fit phones ✗ Readers often scroll past it quickly, which lowers viewability |
Tips for 728×90 ads
- Allow 970×90 in the same slot on wide screens.
- Switch to 320×50 or 320×100 on mobile.
- Reserve the slot’s height in your layout so the page doesn’t jump when the ad loads. See Core Web Vitals and ads.
Make a 728×90 banner for free →
Related ad sizes
- 970×90 Large Leaderboard
- 970×250 Billboard
- 468×60 Banner
- 320×50 Mobile Leaderboard
- All banner ad sizes with live previews
Frequently asked questions
Where should I put a 728×90 leaderboard?
Near the top of the page, close to the content, or between content sections. A slot that stays in view longer earns more.
What is the mobile version of 728×90?
The 320×50 mobile leaderboard or the taller 320×100 large mobile banner.
Want to know what this slot could earn? Try the ad revenue calculator, or look up terms in the ad tech glossary.