970×250 Ad Size: Billboard
The 970×250 billboard is a large, high-impact format at the top of a page. Brand advertisers like it because it is impossible to miss, so it often earns a high CPM.
Specs
| Spec | Value |
|---|---|
| Name | Billboard |
| Dimensions | 970 × 250 pixels |
| Aspect ratio | 3.88:1 |
| Devices | Desktop |
| High-resolution version | 1940 × 500 pixels (2×), scaled down |
| Typical file size | Keep images under 150 KB. Google Ads limits uploaded image ads to 150 KB. |
| Formats | JPG, PNG, GIF or HTML5 |
Where to place a 970×250 ad
- Top of the page, below the header
- As a break between major sections on the homepage
Pros and cons
| Pros | Cons |
|---|---|
| ✓ High impact and high CPMs ✓ Popular for brand and video campaigns | ✗ Takes a lot of space above the fold ✗ Desktop only, and fewer advertisers buy it |
Tips for 970×250 ads
- Accept 970×90 and 728×90 in the same slot as fallbacks.
- Use it once per page at most.
- Reserve the slot’s height in your layout so the page doesn’t jump when the ad loads. See Core Web Vitals and ads.
Make a 970×250 banner for free →
Related ad sizes
Frequently asked questions
What is a billboard ad size?
In online advertising a billboard is the 970×250 display format, usually placed at the top of a page.
Does a 970×250 slow the page down?
Large creatives can. Reserve the space and lazy load it if it is not visible on load.
Want to know what this slot could earn? Try the ad revenue calculator, or look up terms in the ad tech glossary.