The social media world is dynamic and changing rapidly. There are approximately 3.48 billion active users on it. This data is enough to understand why it has become one of the most important aspects of marketing strategies in today’s business dynamics.
Due to its popularity and opportunities, 97% of marketers are utilizing social media as a marketing tool. Not only that! As per their statistics, more than 50% of revenue is generated by social media sales. While 48% of the companies claimed it played a crucial role in attracting new customers.
Your business probably is present on various social media platforms, but only existence isn’t enough to expand its reach. It requires a compilation of both creativity and actionable strategies.
Is your company following the most effective methods of social marketing strategies to boost its sales? If you’re not sure, then read the below-mentioned strategies that can empower you to achieve your desired business goals. Let’s start!
Chase Your Audience
The first rule of SMM is to understand where you will find your potential audience.
Various elements such as their age, interest, demographic data, and geographical location can affect the selection of your platform. As an instance- if you’re running a B2B business you’re most likely to find your audience on Facebook and LinkedIn.
Similarly, if your business is related to fashion or makeup, your potential consumers will present mostly on Instagram and Pinterest. As per the experts at Design ME Marketing, putting your business where everyone’s looking at you can earn you better benefits. Understanding the platform of the users can increase your sales dramatically.
Influencers Can Become Your Helpers
Influencers are one of the most consequential supporters of SMM. According to data from Twitter, almost 40% of the users made a purchase decision after seeing the tweets of influencers. This simply indicates if they promote your product, it’s very likely to drive more sales.
Your company can collaborate with influencers who provide honest reviews about products.
Give Importance To User-Generated Content
The biggest perk of online shopping is, consumers prefer to read reviews of the customers before buying any product. A study reveals that 70% of US users buy products after ensuring the positive image created by other consumers.
You can take advantage of this point. Encourage your customers to upload photos and videos of your products. Their content can help your brand to attract new consumers. Also, take a step forward by sharing their content on your profiles. In this way, you’ll retain the loyalty of existing customers while attracting new ones.
Use Advertisements As Boosters
Make sure your brand is investing in social media advertisements. Ads hold the potential to carry your brand vision or message even to those users who haven’t heard about you before. Every social media platform provides opportunities to create ads for companies.
More than 50% of marketers claimed that investing in advertisements improved their product’s performance in the market. In short, when ads reach the target audience, it improves the rate of driving sales.
The number of sales of your products is directly related to extent of exposure. The more it comes in the eyes of consumers, the more they’ll take interest in it. With so many users available, social media platforms provide your business with great sales opportunities.
According to business leaders, social media helps their business by attracting 45% more sales. 70% of the professionals are using these platforms as a tool to enhance overall conversions and ROI.
So, ensure that your company isn’t missing out on this opportunity.