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CPM is cost per thousand impressions. All of the data below is taken from a real YouTube channel – CuteStockFootage.com. Keep in mind that CPM‘s vary per YouTube channel – content, categories, user value, how much time user spends watching the video and the level of engagement and many more metrics.

Data can be used to compare the average YouTube Video CPM Rates for 2020. CTR and viewability of the ad greatly affects how much can be earned for each impression of the ad. The higher they are the higher the return.

If you wish to check last years’ YouTube Video CPM Rates from the same channel check out this article: YouTube Video CPM Rates 2019.

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Did you know?

The ads on YouTube sell on an auction basis. The highest bidder wins the ad position and displays their advertisement. It is the same way Header Bidding works. That is why there are certain periods and seasons when the CPM is the highest. For example autumn and winter – cChristmas, halloween, black Friday, cyber Monday and new years. In this period advertisers are willing to pay a lot to show their product and get more sales.

How Much Commission Google Keeps?

We know that YouTube keeps its advertising income a secret but it is commonly know that Google keeps 45% of the YouTube ad generated revenue. Which is more than what Google keeps in AdSense ads which is 68%.

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AdSense is used for websites with small to medium amount of traffic, if you were to go to the next step we recommend you check out top AdSense alternatives – usually more advanced ad monetization platforms that work and optimize ads with advanced header bidding setup.

YouTube Video and Channel Money Calculator

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Check out how much each video and channel is earning based on views and CPM. Click on the image or this link and have fun.

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YouTube Video CPM Rates 2020 Table per Countries

Wish to see data from previous year? Check YouTube Video CPM Rates 2019

GeographyCPM (USD)ViewsWatch time (hours)
India0.71396098528017
Indonesia0.239239937610
Thailand0.2711844652377
Brazil0.326631491351
United States of America0.386487631352
Turkey3.085809881272
Viet Nam0.255602551135
Saudi Arabia0.33453852950
Philippines0.48297437582
Italy0.89243070520
Russian Federation1.45196225391
Malaysia1.4190061367
Mexico0.56185506392
Bangladesh0.7182076384
Iraq0.71162529318
Egypt0.29158821316
Morocco0.34156090315
Pakistan0.59154697306
Korea (the Republic of Korea)0.3143035280
Japan2.46141638261
France4.51120859228
Nepal2.14115739222
Germany0.36112025225
United Kingdom of Great Britain and Northern Ireland2.67109306230
Spain4.38107667228
Algeria2.5799012187
Argentina0.7794415190
Cambodia0.5292678201
United Arab Emirates1.3789219185
Colombia0.8776564151
Taiwan0.5975677146
Canada2.6368940126
Sri Lanka4.0667699188
Azerbaijan0.5967110134
Ukraine1.2760650126
Peru1.2454793105
Kuwait1.1253989107
Chile0.544694592
Senegal0.84670397
Poland0.764523297
Romania1.854489192
Myanmar1.224471894
Kazakhstan1.774333586
Australia1.664331586
Greece6.234264393
Lebanon1.74223586
Israel0.584154483
Hong Kong1.944110080
Singapore2.94103884
Netherlands23538374
Oman3.783284166
Uzbekistan0.943202562
Ecuador1.533180664
Tunisia13087459
Albania0.742852657
Portugal1.662850157
Kenya3.022697752
Somalia1.242625657
Jordan1.52597353
Bolivia0.732441248
Sweden0.842308644
Armenia3.912221647
Qatar1.111993641
Syrian Arab Republic1.321966439
Serbia1955440
Dominican Republic2.671878838
South Africa2.371844037
Belgium3.431835839
Lao People’s Democratic Republic5.091820736
Yemen1.111789237
Hungary0.91781136
Georgia3.461739437
Switzerland3.871565032
Libya4.691443128
Guatemala1.141425829
Nigeria2.891364426
Belarus3.311296027
El Salvador3.031265326
Costa Rica2.621252526
Croatia1.851249526
Palestine2.51203425
Kyrgyzstan1.231191823
Bulgaria1.11185523
Côte d’Ivoire2.241174024
Tanzania1.961153923
Norway1.951101124
Austria6.711032221
Mauritius7.051010221
Bosnia and Herzegovina1.25997120
Sudan2.82979120
Bahrain0.35977820
Macedonia1.27969419
Czechia2.95956019
Honduras3.32932920
Uruguay3.17931218
Ethiopia1.01929119
Panama1.73890318
Paraguay2.48842116
Puerto Rico1.15837318
Ghana1.91785317
Denmark2.88781116
New Zealand11.81770916
Mali8.41741415
Venezuela3.75677513
Ireland0.52676016
Lithuania6.1665717
Cyprus3.16639618
Finland2.57606712
Mongolia5.85537712
Moldova3.853259
Afghanistan3.11485410
Slovakia0.6747169
Trinidad and Tobago2.39461711
Cameroon1.7841948
Nicaragua1.9241198
Uganda2.2238997
Latvia2.8235528
Jamaica4.9433227
Maldives2.0132769
Brunei Darussalam0.827946
Congo (the Democratic Republic of the Congo)0.426285
Mauritania3.823724
Western Sahara0.3522495
Réunion0.3520634
Tajikistan1.6720314
Burkina Faso119924
Macao1.2519504
Mozambique6.7819144
Haiti318344
Gambia2.1418293
Zambia1317704
Guadeloupe216663
Togo1.8716213
Slovenia116213
Malta5.3415703
Bhutan6.315423
Gabon0.3515303
Timor-Leste0.6715053
Angola014803
Martinique014133
Rwanda1.0914013
Madagascar0.513013
Djibouti112982
Namibia212813
Iran5.6711232
Montenegro0.3510832
Niger610522
Estonia0.3510372
Suriname7.0310232
Guinea19062
Benin0.358162
Fiji17662
Chad07322
Bahamas0.357251
Cuba1.46651
Luxembourg0.356391
Guyana4.56321
Saint Vincent and the Grenadines1.336201
French Polynesia0.356141
Zimbabwe35901
Guam2.385571
Iceland4.335491
Papua New Guinea2.275271
Botswana8.874881
French Guiana04552
New Caledonia1.334161
Virgin Islands (U.S.)3.293291
Belize33211
Cayman Islands12891
Curaçao0.352831
Barbados22720
Burundi22570
Congo0.352550
Sierra Leone3.52500
Mayotte32260
China12210
Grenada4.252150
Aruba01970
Cabo Verde1.51950
Samoa01910
Malawi0.351620
Turkmenistan11550
Saint Lucia0.351480
Eswatini0.451430
Faroe Islands0.35740
Comoros3710
Dominica0.45710
South Sudan2670
Solomon Islands0.35650
Northern Mariana Islands0.45640
American Samoa0.35610
Liberia2540
Central African Republic1510
Antigua and Barbuda0.45410
Seychelles1.75400
Gibraltar0.35320
Virgin Islands (British)1320
Turks and Caicos Islands0.45290
Vanuatu0.35280
Guinea-Bissau2280
Lesotho0.35240
Saint Kitts and Nevis0.45220
Equatorial Guinea0.35190
Jersey2170
Andorra0.35150
San Marino1.5150
Isle of Man0.35140
Sint Maarten (Dutch part)0.5140
Saint Pierre and Miquelon1.67110
Svalbard and Jan Mayen0.35100
Åland Islands0.35100
Liechtenstein100

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About Alvils Karlštrems

Alvils Karlštrems is an Ad Operations Specialist. Knows all the ways how to optimize ad delivery on websites.

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