Cost per impression on Youtube is the main money maker, the higher it is the more you will earn. Online advertising is fast taking a new dimension, online entrepreneurs especially those in internet advertising. Therefore video Ads are an online video display that advertises monthly company products and usually shows up in a video-like manner.

These advert video usually come either before or after many video streaming. Not only that, Youtube also shows banner ads during the video both on top of the player (usually 728×90) and n the right top side of the page (usually 300×250). These are popular Adsense sizes and therefore they have high demand in both mobile and desktop.

CPM Rates From an Actual YouTube Account

The statistics in the table below are extracted from CuteStockFootage.com YouTube channel and are as precise as they can get. Keep in mind that this will vary from channel to channel, but this info gives you an approximate idea of what the CPM for each country is. We have also included watch time and views so you can understand how these affect the overall performance. Keep in mind that the more views and watch time it has the more precise the CPM will be. We talk about different mediators that will affect the overall performance later in the article, so have a look.

CountryCPMWatch TimeViews
United States1.874648342811023
India0.392523652110164
Thailand0.141980412005053
Brazil0.421588751255027
Indonesia0.611529111195098
Russia0.64114643927947
Vietnam0.1388401764039
Mexico0.4199398763446
Philippines0.35104280701968
South Korea0.7973776661464
United Kingdom1.58102640651451
Germany1.5274065541453
Italy0.7266764536884
France1.0465252500193
Spain0.6362867498005
Japan0.7447122418328
Argentina0.3750395388455
Canada1.8157888375102
Malaysia1.0161699348703
Turkey0.9239424315596
Colombia0.3836271280248
Peru0.4532411264950
Ukraine0.5132442263561
Poland0.6835785252125
Taiwan0.5927645249403
Netherlands1.3831810226798
Australia2.4335850214809
South Africa0.9225236206205
Chile0.6518788134972
Hong Kong0.8515459131648
Pakistan0.1815670128685
Bangladesh0.2314072126160
Portugal0.9616623125860
United Arab Emirates1.0516612120523
Sri Lanka0.3412859118458
Iraq1.0212329111059
Sweden1.8315196109753
Singapore1.2914276107053
Ecuador0.3312240102770
Romania0.7214853102193
Israel1.711240398470
Venezuela0.501233492043
Greece0.931352891792
Belgium1.181223290725
Kazakhstan0.541100481750
Hungary0.591111080642
South Africa1.431048875209
Egypt0.79995874275
Morocco3.02984874074
Czechia1.15995870234
Switzerland2.26821263970
Algeria0.71789261889
Cambodia1.88791261178
Guatemala0.63610754578
Denmark1.69738351149
Austria2.38700950780
Norway2.53707649631
Belarus0.53613449057
Finland1.56676345775
Bolivia0.45500744839
Mongolia1.02474044304
Lithuania0.781347243910
Bulgaria0.74574243154
Azerbaijan0.46428941538
Serbia0.91584240425
Tunisia0.18475040228
Dominican Republic0.32491040097
New Zealand2.16552837418
Slovakia1.03473036008
Nigeria1.33444233770
Honduras0.41360733439
El Salvador0.17365531942
Nepal1.02368131631
Kuwait0.68357430509
Kenya1.02410030236
Ireland2.071843327534
Georgia0.63296125910
Uruguay0.29269723851
Armenia0.32238523622
Costa Rica0.86266723092
Latvia0.39277322112
Albania0.96238921742
Lebanon0.41271221433
Croatia0.25275119444
Moldova0.99229018779
Ghana0.71231718298
Panama0.39203217242
Jordan0.43204816991
Puerto Rico0.71217216859
Madagascar0.61171416789
Qatar0.73188516766
Palestine0.25175516377
Estonia1.28256416376
Oman1.62167715314
Tanzania0.62183614878
Slovenia1.06177314330
Côte d’Ivoire0.72161613950
Paraguay0.26155713489
Myanmar (Burma)0.20136912473
Bahrain0.91132011629
North Macedonia0.87126211356
Nicaragua0.40114910772
Kyrgyzstan0.30106210710
Bosnia and Herzegovina0.20134110239
Cameroon1.0011039853
Jamaica0.5112309282
Laos0.798779179
Uzbekistan0.669138610
Angola0.158057798
Trinidad and Tobago0.508266942
Uganda2.027416673
Democratic Republic of the Congo0.546266162
Senegal0.927556157
Cyprus1.096966034
Mozambique0.246645861
Haiti2.565024651
Réunion0.915154635
Malta0.656154624
Afghanistan1.554664403
Rwanda0.105024210
Ethiopia1.554684167
Macao0.373923874
Zimbabwe0.614573842
Yemen5.835113819
Zambia1.223803485
Mauritius0.614023365
Republic of the Congo0.623252976
Georgia0.333022927
Libya2.562852740
Suriname0.713002453
Guadeloupe3.172892320
Iceland0.772392239
Botswana0.882542191
Togo1.252142065
Martinique0.172422060
Guyana0.252592032
Luxembourg0.982222025
Namibia0.742111918
Benin2.382251863
Brunei2.502411799
The Bahamas0.261871782
Iran0.141821750
Barbados0.931861660
Montenegro0.611961598
Mali0.931791537
Somalia0.091851490
China3.821811484
Curaçao0.271641413
Malawi1.731941394
Mayotte0.201241291
Tajikistan1.471321265
Burkina Faso2.481361213
Maldives0.171241173
Belize0.211181085
French Polynesia0.41115983
Fiji0.29116969
Aruba1.5692945
French Guiana1.30109894
Papua New Guinea0.1385866
Guinea0.0381809
Sierra Leone13.0884737
Burundi0.2467673
Mauritania3.0767656
Cape Verde0.5369619
Saint Vincent and the Grenadines0.2076600
Liberia0.1770583
Saint Lucia0.1675577
Guam0.1365547
Equatorial Guinea0.3641475
Seychelles0.5055441
The Gambia0.0847412
Saint Kitts and Nevis0.2353386
Grenada0.1755346
New Caledonia0.3639332
Bhutan11.1827288
Gibraltar0.1226276
U.S. Virgin Islands0.5629274
Lesotho1.2530266
Andorra0.2026256
Bermuda0.4638232
Cayman Islands0.2130230
Vanuatu0.2429222
San Marino0.1833221
Antigua and Barbuda0.0824215
Saint Martin0.3325203
Dominica1.0726176
Jersey0.6617173
Monaco0.2016171
Turks and Caicos Islands0.1018158
Samoa0.2510144
Northern Mariana Islands1.6216130
Faroe Islands0.1415115
Liechtenstein0.21996
British Virgin Islands0.131795
Turkmenistan0.50969
Isle of Man1.12347
Kiribati3.33220
Cook Islands0.00214

Other Platforms

Liverail Acquisition by Facebook
Image 1. Liverail Acquisition by Facebook. Source: mashable.com

Many platforms prefer video advertising opportunities, but the most used and the most popular is the YouTube video Ad which is what we will be looking at today where cost per impression is one of the highest. To further prove the effectiveness of the video advertising industry, Facebook as of 2014 bought over LiveRail, a video advertising distributor for an estimated $400 million. It has been estimated that in 2010 views on video Ads accounts for 12.8% of all the video that was viewed on all the online video streaming platforms.

How to get started

As par YouTube videos, you have to link your Adsense account to your YouTube channel; you are expected to be receiving credit for each video, once your earnings get up to  $100 in earning (which is the official payment rate for YouTube) Google automatically releases payment to your preferred bank account; it can be a direct payment to your local bank account or any of the online payment platforms like Paypal, which was why videos like “Gangnam Style” was able to generate up to $7.8 million, because of its ability to exceed over 1 billion views.

As businesses, as well as individuals continue to make millions of dollars via YouTube video advertising, it will be normal if we further look at the YouTube CPM rate in 2019. YouTube’s Cost Per Impression charges differs according to geographies and it is being reviewed in almost on an annual basis. Take for example years back, YouTube paid Adsense channel owners per 500 views but from the beginning of 2018, it was increased to per 1000 view.

How to Calculate YouTube Video CPM in 2019

Before you can be able to calculate the cost per mile (CPM) you must be able to also calculate the Revenue per Mile (RPM). Though it can be a bit tricky, all you need do is to follow the procedures. The procedure is listed below:

First, you must have checked your monthly earnings, and to do this go to your Adsense account and click “payments” which is located at the “setting” section of your account.

Adsense Account Dashboard
Image 2. Adsense Account Dashboard

Assimilate the number of views your videos have accrued in the past month. To access this information all you need to do is to simply find your way to the “YouTube Analytics (YouTube Studio)” and check the monetized playback, but do not make the mistake of looking at it from the number of views.

To see the data for the previous month, select it as an option in the drop-down menu located at the right-hand side of your account. The reason why you must consider the monetized playbacks is that not all the view from your videos are monetized (yap! unfortunately). Ok! Let’s specify this, most of the views from the YouTube mobile platform are not monetized as well as those views from those who use Adblockers.

Step three will now show you the actual amount you have earned in a month as a YouTuber. Take those amounts you have earned in a month then divide it by the total number of views recorded from your videos at the same period and multiply it by 1000. That is it! The number you come up with is your RPM.

Mathematically:

Amount earned last month – $140

Number of Views at Same Period – 40,000

Revenue Per Mile (RPM) = 140/40,000 x 1000/1 = 3.5

Average YouTube cost per impression (CPM) 2019

To ensure a high CPM rate, and because the rate differs with major determinant being geography, you have to focus on targeting those countries which advertisers are willing to pay much more in other to penetrate their markets. The best place any publisher should channel his target is the United States of America and the UAE; statistically, over 50% of Americans use YouTube regularly, a fact that they are economically enticing; Google pays as much for views coming from that country. Other countries with attractive CPM are listed below:

CountryCPM
Canada
Australia
Switzerland                  
Germany
Australia
United Kingdom
New Zealand
 $5 -$8 per CPM

There are also countries with the worse cost per impression on YouTube, those countries includes:

CountryCPM
Serbia
Moldova
Ukraine
Liberia
Lithuania
Bulgaria
Czechia
Portugal
Kazakhstan
Ireland
Estonia
Latvia
Greece
Brazil
Romania
$0.30 – $2.00 per CPM

Factors that can Determine the cost per impression on YouTube

According to research by BulevureGames, some factors contribute to the rise or fall of YouTube CPM. Those factors include:

1.    Season

You see, sometimes advisers term to take a break at some period of the year, the reason is that most of them must have spent a huge sum of money on adverts and promotions during the Christmas and New Year periods, so in January they will decide to take a break thereby affecting the Adsense CPM.

2.    Type of Advert

The type of advert displayed also matter a lot in this case, some advertisers prefer going for Ad clicks rather than the usual views. So, in this case, it may end up affecting the YouTube ads at the end of the month.

Ad Exchange Video CPA Rate in the United Kingdom

Ad Exchange is a technology designed to facilitate the buying and selling of all form of ad inventory from multiple ad networks. The job is to determine the price for every ad inventory through systematic bidding using a programmatic approach to actualize such a task. Just like the conventional factor affecting the YouTube ad section, the Ad Exchange video CPM rate for Ad Exchange also differ according to the geographical engagement, click-through rate (CTR) e.t.c. In UK CPA rate is one of the highest and can vary greatly depending on the content and user quality.

In conclusion, running a Vlog on YouTube platform can be a be considered as a lucrative business if you do it right when we say “doing it right” we meant making the right investment, as in, promoting your channel through different means all in a bid to reach the right audience. On a final note, you have to try as much as you can to create good contents your audience will be proud of. Happy Vlogging!

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