Influencer marketing is growing day after day to become approx—$14 billion industry by the end of 2022. There are no signs that this industry might recede from its current position. The hype is so profound that more than 60% of marketers are thinking of increasing their influencer marketing budget.
Many experts believe 2021 will be the year when this trend might even be seen as its own media channel. And with platforms like TikTok and YouTube crossing half a billion and approx. 2 billion active monthly users, it is safe to say that video content will continue to rule the influencer marketing space.
But how to use videos as your marketing strategy if you are just starting out. Not to worry, the following data will help you find the right platform for your brand.
Take Advantage of The Rising Popularity of IGTV
This is one of the most popular features used by millions of influencers today. And why not since Instagram has more than a billion active users. You can use the many ways to post an IGTV video, such as post, story, reel, or live. You can even create a video using your Mac.
In fact, if you are a student who is starting out his/her influencer journey can benefit from discounts on Apple music. You can learn how to get apple music for students here and move ahead with your passion. Experts suggest explaining things if you are using this platform to form a bond with your followers. This is a great space to create “how-to” videos.
Take a Step Further With TikTok’s Rising Popularity
The platform that’s still new compared to other platforms shot up in popularity soon after it merged with Musical.ly. But did you know that a TikTok user opens their account at least eight times a day?
If you are related to some creative brand or wish to try your luck in showbiz, you can use this platform. In fact, various brands are targeting the right influencers to promote their campaigns using various promotional activities. By posting the right videos as per your desired niche, you can expect a higher engagement rate.
Lead The Facebook With Videos And Stories
As per the Statista survey, Facebook has more than 2 billion active users monthly. So, using this platform is turning out to be an excellent opportunity for influencers to market their content or products. Influencers are precisely using videos, Facebook Live, and Stories to showcase their content. Experts suggest using the camera-first approach to rule this space.
To Sum it All
Whenever someone heard the word “influencer” a few years ago, it was often aligned with celebrities or dedicated bloggers. However, with the rise of social media, the world has seen a surge in the number of influencers. But to rise high amidst the competition, you need to have an impeccable marketing strategy.
For instance, if you wish to be a fashion influencer, you must know the nitty-gritty details about taking casual poses or making reels that are more welcoming to your audience. Does that make sense?